Honestly, how hard is it to recognize associates in the workplace? Why is there resistance to something so simple? As I have talked to more people, exploring barriers to sustaining change, one of the things people talk about is recognition. To sustain change, you have to recognize and reward those individuals and teams that are exemplifying the desired behaviors. But you can’t wait until the end—you have to continuously recognize people along the way. I wonder how hard it would be to break a change down into milestones, and recognize people and teams at each milestone—who’s got it, and is demonstrating for others how to make it work. Dead simple, right, so why not do it?