My Approach: Staying in the Problem Space

The Design Thinking methodology, based in the deep understanding of the end-user experience, can illuminate complex and difficult problems. As with any problem-solving discipline, however, there are challenges inherent in the process that must be anticipated and resolved. Of the many potential challenges, there are three related to staying in the problem space that designers must be cognizant of and address:

  • As the discovery process begins to revel the contours of the problem, there can be an overwhelming temptation to jump in with solutions. The problem is there to be solved, right? So why wait? The solution is to take a step back, and be ready to acknowledge that if the answers were easy, they would already have been implemented. Dive deep, and seek a holistic understanding of the problem.
  • Groupthink on a problem-solving team can be deadly, as it can shut down ideas that haven’t been expressed. Team leaders need to create an open environment for exploration that enables team members to freely express their thoughts and ideas.
  • Finally, misdiagnosing the problem can result in failure. Designers and teams must dig deeper into their challenge, and expose and account for all the factors that can impact the problem.

Leaders of Design Thinking projects must enter the problem space fully aware of the potential challenges noted above, and be ready to focus effort on building a deep and holistic understanding of the opportunity being explored. This deep and holistic understanding will enable the designer to develop the empathy needed to move into the next problem-solving steps.

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